Milan Design Week is the most important event that celebrates design in all its forms and attract professionals and visitors from all over the world.

More than just a showcase of the latest industry trends, Design Week is a platform for exploring deeper themes such as sustainability, inclusivity, and technological innovation.

This year, we proudly opened the doors of the Midea Royal House, and the response was overwhelmingly positive. Guests were invited into an immersive space where our products and innovations took center stage, perfectly reflecting the essence of our brand.

The week featured exclusive events including live showcooking sessions, meet & greets with influencers, and engaging interactive experiences.

A highlight of the event was the official announcement of Max Mariola—celebrated Roman chef, food influencer, and television host—as Midea’s new Brand Ambassador.

We were especially proud to showcase how Midea supports its customers in everyday life, embracing the dynamic balance of the two forces that exist in every home: the Reign of Order and the Reign of Chaos.

To further amplify our presence during the most vibrant week of the year, we launched a two-week DOOH campaign in strategic locations, including outside the Midea Royal House in Brera and throughout Milan’s iconic design district, Via Tortona.